Your Master Plan Is Probably Too Long
Most founders don’t have a master plan, and the ones who do usually make one of two mistakes.
Mistake #1: it’s so long they can’t remember what’s in it.
Mistake #2: they aim too small.
Your master plan isn’t supposed to be a business plan. It isn’t supposed to explain every step, every tactic, every who/what/how/when/why. It’s just supposed to answer one question: where are you going and how will you get there?
If you can’t say it in 10 seconds, it’s probably too long.
Mine is simple. Almost…too simple.
Vision: Help 1 million founders build a business that no longer needs them.
How?
Give talks on the key functions of founder led companies.
Turn attendees into one on one coaching clients.
Turn those coaching clients into a community.
Turn that community into a platform.
It’s my plan, and my company, and I’m the one doing all the things, so you might even ask “what is the point of a plan?” It’s there to remind me where I’m headed. When all the shiny new ideas come, and all the distractions take me away from that moment of clarity, there it is - staring at me from my whiteboard, reminding me what I set out to do. The details will change, but the direction won’t.
The second mistake is aiming too small. Most people dramatically underestimate what they can accomplish over ten or twenty years. Your master plan should make you a little uncomfortable. Maybe even really uncomfortable.
It should feel just unrealistic enough that other people raise an eyebrow. That you doubt you’ll ever get there. That it sounds a little crazy when you say it.
So here’s a challenge to you: Write your master plan today. Do it now, it’ll only take you 5 or 10 minutes. Dream big but write small. Keep it short enough that you’ll remember it after reading it once, but make it big enough that it scares.
Then read it every morning.
